Kejie, Expanding The Influence of Domestic Instruments

Technology creates the future, and influence opens the door to the industry. Whether it is instrument quality or brand influence, it is the key factor to test my country’s domestic instruments. The current world competition pattern is changing. The rise of emerging technologies has made the development trend of the instrument industry more intelligent, portable and green. To seize the new opportunities in 2019, Nanjing Kejie Analytical Instrument Co., Ltd. is constantly improving its core competitiveness at the same time. , increase publicity efforts, fully demonstrate the cohesion and spiritual power of national brands, and promote “Made in China” to the world stage.

Build a national brand and expand the influence of domestic instruments

If we say that policy dividends are the hotbed of instrument development, independent innovation capability is the nutrient for instrument development, and expanding the influence of domestic instruments is the strategic policy to successfully seize market opportunities. my country started late on the road of instrument research and development, and the core technology is far from developed countries. In order to shorten this strength gap as soon as possible, the introduction of a large number of imported instruments and technical equipment has become a fast and effective method. Excessive reliance on imported instruments is very unfavorable for the development of domestic instruments. Looking at the domestic instrument market, most of the high-end instruments are still monopolized by imported instruments, and some international brands and domestic instrument brands can be called by name in the market. influence is better than none.

Is the price of domestic instruments too high? Or the core technology of domestic instruments is not enough? As a result, many quality inspection departments and scientific research institutes often indicate the purchase of imported instruments in the notices for purchasing instruments. Especially at the end of 2016, the Ministry of Finance, the General Administration of Customs, and the State Administration of Taxation issued the “Notice on Import Tax Policies Supporting Scientific and Technological Innovation During the “Thirteenth Five-Year Plan” Period”. Fierce battle. In fact, in recent years, the government has invested a lot in the research and development of domestic scientific instruments. With the support of the national “863”, “973” and major scientific instruments of the Ministry of Science and Technology, the domestic instrument industry has been fully developed; , domestic instrument manufacturers are also working very hard, some instruments are no worse than imported instruments in performance and reliability, and can fully meet the scientific research needs of universities and scientific research institutions, but they are often ignored. Under the squeeze of well-known instrument brands, many emerging instrument manufacturers in my country are struggling to survive, and the clarion call to enhance brand influence has already sounded.

The introduction of foreign brands can also stimulate domestic instrument brands to learn foreign cutting-edge technologies and product concepts to a certain extent, and at the same time become the driving force for domestic instruments to release their potential. In addition to insisting on the road of independent innovation, another major strategy is to expand the influence of its own brand. Especially in the Internet age, the use of product advantages combined with new sales models to serve users with good service concepts has laid a solid foundation for the brand to build a better image. Because of this, when the name of the testing instrument is mentioned, domestic brands such as Nanjing Kejie can be seen. Let more domestic brands be known to everyone.